Hello,
I’m Elle, the face behind Loui The Label.
I’m a wife, a homeowner, dog lover and most importantly I’m Loui’s mum.
Loui the Label is a long-held dream, turned into a reality. The focus behind our beautiful brand is our darling son Loui. Loui was born on November 3rd, 2018 weighing a tiny 740g at 26 weeks. During my pregnancy with Loui, I suffered from severe Preeclampsia and after weeks in and out of the hospital, it was time to deliver Loui via emergency caesarean section.
The next 71 days were spent in the Royal Hobart Hospital’s Neonatal Intensive Care Unit. Every day, waiting beside Loui and longing for the day that he would be strong enough and well enough to come home. Our strong little man put up an almighty fight, he overcame so many obstacles until one life-threatening infection took him away from us.
Without Loui, life was joyless. I needed to find a way to bring light into my life, to create joy.
Loui the Label was born from a desire to create that joy, to keep my mind busy and to create a legacy, something to honour Loui’s life. While Loui’s life may have been short, the impact his life made on others was enormous.
My journey has been a difficult one, although I know I am not alone.
I hope that by sharing my story I can break down the barriers of communication surrounding the loss of a child. It is my dream to create joy where there is none, and support those whose lives have been touched by the devastating sadness of infancy and pregnancy loss.
I am excited and humbled to welcome you to Loui the Label.
Elle x